- A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, out-of-home media such as outdoor advertising and radio are vital to impact shopping and purchasing on the way home from work.
- The more miles Americans travel in-car each week, the less time they spend with television.
- Mega-Milers—those who travel (as a driver or passenger) more than 260 miles per week in car—are upscale, educated and far more likely to be employed full-time than the average American.
- Outdoor and radio advertising are very complementary. Not only are Mega-Milers heavily exposed to outdoor advertising, they also spend more time with radio overall and in-car. Outdoor and radio are the two media with the highest exposure just prior to consumers’ purchases.
- Since 1999, radio listening has decreased both at home and at work, while the in-car location has seen an increase in listenership. In-car radio listening now represents the number one location of listening for popular advertising demographics such as Persons 18-34 and 25-54.
- Outdoor advertising and radio commercials deliver immediate results for advertisers.Twenty-nine percent say outdoor advertising caused them to visit a retail store within a week.
- Fifty-six percent say radio advertising caused them to visit a store in a week.
- The more time spent in car, the more likely that outdoor and radio advertising motivates consumers to visit a retail store.
