Research Shows Mobile Advertising
Gets Your Business Noticed
Don't take our word for it. Read the research findings below to learn how effective outdoor advertising can be.
Highlights of Some Research Findings
According to the Point of Purchase Institute displays using motion have been determined to be the most effective advertising in product sales.
The Transportation Advertising Council of America (TACA), a specialty group of the Outdoor Advertising Association of America, confirmed mobile media's effectiveness in a 2001 study. According to Outdoor Advertising Magazine (July/August 2002), TACA’s market research indicated that:
- Messages on outdoor mobile billboards have a 97% recall rate.
- 96% of respondents said mobile is more effective than traditional outdoor advertising.
Findings by the American Trucking Association and
3M in their research on mobile advertising include:
- 91% of the target audience noticed text and graphics on truck advertising.
- 35% of respondents looked closely at the trucks.
- 29% of those surveyed said they would buy products advertised on trucks.
- 75% of individuals develop an impression about a company and its products or services after seeing truck or van graphics.
OTHER STUDIES: Arbitron/Edison Media Research National In-Car Study
